What!? It Takes Time to Build A Relationship?

At a business networking event last week, one of the attendees complained to me. He said, “I don’t think I’m going to attend this event anymore. No one wants to buy from me.” I pointed out that he had only attended the event twice and no one had the chance to really get to know him. “Networking is what gets you in the door,” I explained. “It’s up to you to build the relationship.” I received a confused look and began to explain… Continue reading

Are Your Personal Relationships Affecting Your Brand?

As a business owner, sometimes it is hard to distinguish the line of a personal and professional relationship. As a solopreneur, the line becomes blurred as you are the face of your brand. With your personal and professional tone closely linked, it is essential that you treat your relationships with care.

Keep in mind that your actions and words can be used against you and your business. How do I know this? I’ve seen business owners make this mistake too many times. One conflict puts a stain on their personal and professional reputation and their business suffers because of a misunderstanding and lack of apology. Continue reading