Category Archives: Marketing

Need some help with marketing? These blog posts give you quick answers to some of your marketing questions.

3 Small Steps to Get Your Social Media Back on Track

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My favorite social media affirmation

Many business owners get very frustrated when it comes to social media. Everything seems to change so fast and keeping up with it is a full-time job (of course it is, that’s why I’m in business!). I think the worst of it is that there seems so many roads to social media success and most entrepreneurs don’t know where to start because there is no clear roadmap or path.

Just like any other marketing strategy, you have to find out what’s best for you and your business. Social media is about being “social”. It has to fit your personality style but also the style of your business. No one can decide that better than you. For instance, you might love to train and teach people but you’re terrified of doing videos. Does that mean YouTube is the right social media platform for your and your business? 

If you’ve set up your social media profiles and pages, here are 3 clear steps you can take towards social media success. No one zooms to the top and is successful right away. Social media marketing takes time and it begins with a single step. Continue reading →

3 Secrets You Need to Know to Build a Successful Social Media Community

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Sloane Ketcham (Community Curator at Hive Hawaii) and me at Community Day

I had a wonderful time at Hive Hawaii’s first Community Day. The Community Day included various workshops throughout the day (two given by yours truly!) and a free day for you to work and check out the space. As the day wore on, I could see why the Hive is so special. The creators, Sloane and Kameron Ketcham, really want to promote a place where freelancers, independent workers, and business owners can get out from the seclusion from their home office and meet other people. They want to create an environment that is an inspirational workplace for people to learn, collaborate, and cross pollinate.

In a lot of ways, what Sloane and Kameron are building is no different than what you would want for your social media community. As you build your community (or tribe) for your business through social media channels, you want a loyal community and one that you love to serve with your products and services. A community that gets you excited to do what you do best. Sounds great – doesn’t it?

This doesn’t have to be dream or something that you wish to happen. You can put the pieces in place to build a great community. Just keep these 3 secrets in mind, if you want to build a successful social media community… Continue reading →