Sports Marketing – Page 2

Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of Cleveland lost over $20 million, and ex-teammates were stunned and angry (Mo Williams let his reaction show on Twitter). Read More→

Sports Marketing: LeBron James, Pt.2

You have to admit that you have been swept in the awe of the “LeBron James Sweepstakes”. This whole week has been filled with special editions of Sports Center and PTI dedicated to NBA Free Agency and where the big stars will land. Of course we all think that everyone’s fate is tied to LeBron and where he decides to go. Read More→