Sports Marketing: LeBron James

As July 1 looms closer, GMs, owners, and even team members are going crazy over LeBron James and are trying to sway him to come to their team. This NBA Free Agency period is going to be the popular topic for weeks and perhaps years to come. Who would’ve thought that the summer of 2010 would find Dwayne Wade, Chris Bosh, LeBron James, Joe Johnson, and some of the NBA’s best players available? Continue reading

Sports Marketing: Summer Marketing

Summer is here and it is a great time for sports! The weather is beautiful and everyone is dying to get outside and take advantage. If your sport is a fall sport, now is the time to be marketing your team and gain fans. Starting 2-3 months out from your first game gives you plenty of time and opportunity to gain a following. With recreation sports, sports clinics, and youth sports at a high during the summer, you have many avenues to advertise and get your sports team noticed! Continue reading