Effective Marketing for Listings, Part 1

Do you advertise your listings in the local newspaper? Does your company also advertise in the local paper? Is it wise to advertise the same property twice in the newspaper? Double the exposure-right? Not exactly. It’s double the money spent with advertising and your franchise fees paid to the company.

Yes, this does mean that potential home buyers will be going to the company website to gather more information (unless a website or your information is in the property description). However, this does not prevent you to also be the buyer’s agent for the property. As a real estate agent, you can┬árepresent both sides of the transaction.
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