Something I’ve been struggling with is proving myself to clients when it comes to social media. They know that I’m knowledgeable when it comes to Facebook, LinkedIn, and Twitter but do I really know enough to help them with their business? It’s as if they dare me to try to come up with social media solutions for their business. Continue reading
At a business networking event last week, one of the attendees complained to me. He said, “I don’t think I’m going to attend this event anymore. No one wants to buy from me.” I pointed out that he had only attended the event twice and no one had the chance to really get to know him. “Networking is what gets you in the door,” I explained. “It’s up to you to build the relationship.” I received a confused look and began to explain… Continue reading