Sports Update: Chris Paul

Now that LeBron James’ decision to go to Miami is forgotten (well, almost forgotten), Chris Paul has stepped up and wishes to be traded. This was definitely out of the blue, especially since the young guard signed a 4 year, $68 contract extensionat the end of 2008. Speculation has risen if this is truly Paul’s wishes, since has fired his agents at Octagon and joined LRMR Marketing, LeBron James’ marketing company. Continue reading

Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of Cleveland lost over $20 million, and ex-teammates were stunned and angry (Mo Williams let his reaction show on Twitter). Continue reading