Archive for LeBron James – Page 2

Sports Marketing: LeBron James, Pt.2

You have to admit that you have been swept in the awe of the “LeBron James Sweepstakes”. This whole week has been filled with special editions of Sports Center and PTI dedicated to NBA Free Agency and where the big stars will land. Of course we all think that everyone’s fate is tied to LeBron and where he decides to go. Read More→

Sports Marketing Surprises

Sports is full of surprises. Surprises also come with opportunities. For example, wouldn’t it be a surprise if LeBron James signed with the Miami Heat during free agency? Even though this is exactly what Pat Riley is hoping for, it also provides an opportunity for Dwayne Wade. Not only will he be playing with a fellow Team USA teammate, but it allows Wade to reach for his second championship and LeBron can finally get the golden ring. This is the loosest comparison but as you can see, surprises can bring opportunities. Here are just a couple of ideas where opportunities can come from. Read More→