Many people ask me how to get more engagement from social media from their fans and followers. Truth be told, there’s really only 5 basic social media secrets you need to know. The second one is to be consistent.

Being consistent is the foundation of getting social media marketing to work for your business. The more consistent you are, the more your audience can count on good content coming from you. And if you want to take it further, what does that say about your business if you’re consistent with your social media posts? Here are a couple of additional reasons why being consistent is important…

• You really don’t know if your social media marketing is working until about 90 days to 6 months. If you give up too soon, you’ll never know if it was working or not.
• It’s so much harder to start back up once you stop. You have to re-train your audience to getting used to seeing content from you.

So, about that last point. I have personally experienced that one. We started the KR Design Marketing Minute back in 2010. It wasn’t consistent after 2011 and we kept re-starting and stopping in 2011 and 2012. Now that it’s 2015, it’s a lot harder to get people to watch the videos and can you imagine if we stayed consistent during those 5 years? I know, it pains me to think about it! Check out the KR Design Monday Marketing Minute video and let us know how you’ll be consistent with your social media marketing in your business!