Facebook Business Page vs. Facebook Profile

Lately, I’ve been getting a lot of questions about how to get more engagement on a Facebook Business page. Specifically, it’s been questions about sharing the posts that you make on your Facebook Business page on to your personal Facebook profile. I know why I’m getting these questions: you don’t get the same reach or engagement that you get on a Facebook Business Page vs. your Facebook personal profile. I get it! Unfortunately, if you want to use Facebook to market your business then you have to play by their rules. Continue reading

5 Ways To Market Your Business WITHOUT Using Facebook

I just off the phone with Stephanie, one of my closest friends, a couple of hours ago. We were swapping business stories and she asked me an interesting question: “If Facebook NEVER existed, how would you market your business?” My first thought was “Really Stephanie?”. That’s hard for me to imagine because over 60% of my email list was built using Facebook Ads. If Facebook ceased to exist, a big part of my lead generation plan would be gone. As we discussed some options, I started to realize how dependent I was on Facebook. Yikes! After some brain dumping, I came up with the top 5 ways to market your business WITHOUT using Facebook. Interesting-right? Continue reading