3 Reasons Why Copying Facebook Ads Doesn’t Work

I’ll admit it: I am a Facebook Ads geek. I constantly take screenshots of the Facebook Ads that I see in my NewsFeed to get some ideas and inspiration for Facebook Ads that I’m working on for myself or for my clients. So, I was really excited the other day when one of my colleagues posted on her personal Facebook profile that she had a Facebook Ad that was working really well. I went to congratulate her in the comments and was surprised at what I saw. Many of the comments were people asking her to post her Facebook Ad (the image AND the text) so they could copy her Facebook Ad (like copy it word for word and use the same image). I’m not being a hater but as someone who does Facebook Ads for people, I see this happen pretty often and the person copying the Facebook Ad gets terrible results. Here’s 3 reasons why copying someone else’s Facebook Ad doesn’t work… Continue reading

Your Facebook Questions Answered: Does Boosting Posts Really Work?

I get A LOT of Facebook Ad questions, but one of the biggest questions I get is “Does boosting my Facebook post really work and attract clients?” So, I wasn’t too surprised that when I was asked to do a Q&A session for Allison Volk’s #BlogStar program, it was one of the first questions to come up.

To answer the question about boosting Facebook posts…not really. If you’re using the “Boost Post” button to get more engagement, than by all means boost away! If you’re looking to get clients and people interested in your products and services, then no. I even explain the results of my experiment (boosting posts vs. using the Power Editor for Facebook Ads) on the video with Allison! Continue reading