After my blog post on focusing on your niche (Are You Trying to Be A Superhero?), I received many questions on how to identify and find your niche. It is an interesting journey for entrepreneurs and can be frustrating. First, Merriam-Webster defines niche as the following:

Niche: a place, employment, status, or activity for which a person or thing is best fitted; a specialized market.

Your niche is a specific product or service that you deliver to a specific audience and you’re good at it! Here are a few ways to identify your niche and save yourself some growing pains on the journey. Continue reading →

You can’t be everything to everyone.  Unfortunately, it’s true. That’s why focusing on your niche is so important. It allows you to be focused on a particular audience and save frustration. If you try to be everything to everyone, you’ll ask for anyone to be your client, and no one will refer you. When you become specific, your network can assist you because they have a customer picture in mind. Continue reading →