In social media, there so many keys to success: great content, the timing of your content, how much is too much or too little…and so on. The biggest one is consistency. You have to be consistent with your posts, tweets, and updates. What good is great information if it’s not ready and available?

When you’re not consistent in your updates, it’s hard to follow you. Your audience doesn’t know when information will be available and when it’s not there. If you don’t feed your audience when it wants information, they’ll leave hungry, and go elsewhere for the information that they’re seeking. Be consistent to maintain and grow your following. Continue reading →