Why Consistency is Key in Social Media

In social media, there so many keys to success: great content, the timing of your content, how much is too much or too little…and so on. The biggest one is consistency. You have to be consistent with your posts, tweets, and updates. What good is great information if it’s not ready and available?

When you’re not consistent in your updates, it’s hard to follow you. Your audience doesn’t know when information will be available and when it’s not there. If you don’t feed your audience when it wants information, they’ll leave hungry, and go elsewhere for the information that they’re seeking. Be consistent to maintain and grow your following. Continue reading

3 Additional Reasons Why Your Business Is Failing At Social Media

I read some interesting blog posts from Pam Moore and Stacy Kinney about how businesses improperly use social media. Both Pam and Stacy touched on some essential points on how businesses need to make improvements to be more successful with their social media efforts. I thought I’d add my two cents on the subject. Continue reading