After my blog post on focusing on your niche (Are You Trying to Be A Superhero?), I received many questions on how to identify and find your niche. It is an interesting journey for entrepreneurs and can be frustrating. First, Merriam-Webster defines niche as the following:

Niche: a place, employment, status, or activity for which a person or thing is best fitted; a specialized market.

Your niche is a specific product or service that you deliver to a specific audience and you’re good at it! Here are a few ways to identify your niche and save yourself some growing pains on the journey. Continue reading →