What do a real estate agent, window treatment specialist, and a marketing consultant have in common? Probably nothing at a quick glance. Upon thinking about it for a while, you might come up with this: “the window treatment specialist puts window treatments in the home the real estate agent is selling and the marketing consultant is marketing the home the real estate agent is trying to sell”. That’s possible, but what really happened went beyond the scope of what the three of us imagined. Continue reading →