Sports Marketing: LeBron James, Pt.3

On Thursday night, nearly 10 million people tuned into ESPN to see “Decision 2010”. LeBron James announced that he was heading to South Beach to team up with Dwayne Wade and Chris Bosh in Miami. In 10 seconds, Cavs fans were destroyed, the city of Cleveland lost over $20 million, and ex-teammates were stunned and angry (Mo Williams let his reaction show on Twitter). Continue reading

Sports Marketing: LeBron James

As July 1 looms closer, GMs, owners, and even team members are going crazy over LeBron James and are trying to sway him to come to their team. This NBA Free Agency period is going to be the popular topic for weeks and perhaps years to come. Who would’ve thought that the summer of 2010 would find Dwayne Wade, Chris Bosh, LeBron James, Joe Johnson, and some of the NBA’s best players available? Continue reading