At a business networking event last week, one of the attendees complained to me. He said, “I don’t think I’m going to attend this event anymore. No one wants to buy from me.” I pointed out that he had only attended the event twice and no one had the chance to really get to know him. “Networking is what gets you in the door,” I explained. “It’s up to you to build the relationship.” I received a confused look and began to explain… Continue reading →