Sports Marketing: Summer Marketing

Summer is here and it is a great time for sports! The weather is beautiful and everyone is dying to get outside and take advantage. If your sport is a fall sport, now is the time to be marketing your team and gain fans. Starting 2-3 months out from your first game gives you plenty of time and opportunity to gain a following. With recreation sports, sports clinics, and youth sports at a high during the summer, you have many avenues to advertise and get your sports team noticed! Continue reading

Sports Marketing Surprises

Sports is full of surprises. Surprises also come with opportunities. For example, wouldn’t it be a surprise if LeBron James signed with the Miami Heat during free agency? Even though this is exactly what Pat Riley is hoping for, it also provides an opportunity for Dwayne Wade. Not only will he be playing with a fellow Team USA teammate, but it allows Wade to reach for his second championship and LeBron can finally get the golden ring. This is the loosest comparison but as you can see, surprises can bring opportunities. Here are just a couple of ideas where opportunities can come from. Continue reading